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About Us

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Established in 1940, Wilson Auto Electric is the largest independent North American manufacturer and re-manufacturer of alternators, starters, generators and electrical component parts for the automotive, agricultural, industrial, heavy duty truck, and marine aftermarkets. 

It is our goal to offer unparalleled quality and service to our customers and dealers.  With our experienced staff and a state of the art manufacturing facility, Wilson Auto Electric is positioned to provide customers a problem-free experience.

Our products are manufactured from the highest quality components and meet or exceed original equipment standards.  Our continuous improvement initiatives and low cost manufacturing model allow us to provide the highest quality products in the industry at a very competitive price.

With our world-class manufacturing facilities, strategically located warehouses and nearly 1,000 business partners, the company offers a business philosophy rooted in continuous improvement and on offering a product and customer service that is unparalleled in the heavy duty aftermarket industry.

Wilson maintains the most comprehensive range of new and remanufactured alternators and starters.  We have nearly 10,000 unique units and we are the manufacturer of choice for installers, national retail chains, warehousing distributors and jobbers focused on the heavy duty market.

Wilson offers industry-leading coverage for medium-duty and heavy-duty trucks and off-highway applications.  We service a wide and diverse customer segment including automotive, heavy-duty trucks, industrial, forestry, power sports, outdoor power equipment, emergency vehicles, marine, agricultural, construction equipment, mining, lift trucks, fleets and more.  Our position as a leading seller of new and remanufactured units provides us with the platform to service the entire automotive aftermarket.

The reason for our success rests with our people who live our core values:

Wilson’s Core Value Propositions

Right Part

Right Place

Right Price

 • Most extensive rotating
    electrical product offering in the
    industry
 • Manufactured to OEM specifi-
   cations or better
 • Highest quality and lowest war-
   ranty rate in the industry based
   on customer feedback
 • Proven OES power steering
   product offering

 • Most extensive distribution
    network in the industry
 • 24-hour delivery capability
 • Inventory is right-sized to
   meet market demands
 • Industry’s best fill rates

 • Unrivaled ability to deliver
   competitive pricing through
   superior operations
 • Industry-leading cost structure
   allows significantly higher
   margin opportunity for the
   distributor
 • Product life cycle management
   assures competitive pricing
   throughout product life
 

Complete Solutions Provider for Customer’s Needs

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